WCRS simply call themselves 'a creative agency', suggesting they adhere to the Occam's razor / 'less is more' school of thought. That may be so, but perhaps it's that the clarity of their TVC concepts belies the huge amount of care and craft which goes into their making. They're astute at finding the right emotional note to for their brands. Levity, gravitas, urgency, joy – whatever the product or service, it's usually calibrated to resonate very well indeed with its audience. http://www.wcrs.com |
