WCRS |
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WCRS simply call themselves 'a creative agency', suggesting they adhere to the Occam's razor / 'less is more' school of thought. That may be so, but perhaps it's that the clarity of their TVC concepts belies the huge amount of care and craft which goes into their making. They're astute at finding the right emotional note to for their brands. Levity, gravitas, urgency, joy – whatever the product or service, it's usually calibrated to resonate very well indeed with its audience. http://www.wcrs.com |
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B & Q
"Kitchen"
Household objects beg their owners to update a shoddy kitchen in this pacy ad for B&Q. The orange-clad hardware store draw attention to custom cabinet offerings through a series of rapid cuts, showcasing a wide range of colours, styles, and materials. Still, probably best to ignore the talking ceramics in most situations.
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| Creative Agency: |
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WCRS Ⓟ Ⓦ |
| Creative Director: |
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Grant Parker |
| Creative Director: |
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Steve Hawthorne |
| Creative: |
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Pete Ioulianou |
| Creative: |
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Ollie Agius |
| Account Team: |
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Torie Wilkinson |
| Account Team: |
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Camilla Eden-Davies |
| Account Team: |
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Katie Gould |
| Account Team: |
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Kya Boon-Cohen |
| Account Team: |
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Sham Shakil |
| Planner: |
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Elisa Edmonds |
| Planner: |
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Will Sharples |
| Agency Producer: |
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Alex Honnor |
| Film Production: |
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Somesuch Ⓟ Ⓦ |
| Director: |
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Sam Hibbard Ⓟ Ⓦ |
| Producer: |
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Emma Butterworth |
| Editing: |
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Work Editorial Ⓟ Ⓦ |
| Editor: |
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Bill Smedley Ⓦ |
| VFX: |
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| Sound Design: |
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Wave Studios Ⓟ Ⓦ |
| Sound Designer: |
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Dugal Macdiarmid |
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Capital One
"Pipes and Camping Mishaps"
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B & Q
"Spring"
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B & Q
"Kitchen"
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Santander
"1/2/3"
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Capital One
"Festive Checklist"
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Now TV
"Luchadores"
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B & Q
"You Can Do It"
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Sky Mobile
"Near-Misses"
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