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WCRS simply call themselves 'a creative agency', suggesting they adhere to the Occam's razor / 'less is more' school of thought. That may be so, but perhaps it's that the clarity of their TVC concepts belies the huge amount of care and craft which goes into their making. They're astute at finding the right emotional note to for their brands. Levity, gravitas, urgency, joy – whatever the product or service, it's usually calibrated to resonate very well indeed with its audience. http://www.wcrs.com |
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B & Q
"Spring"
Another pacy instalment of B & Q's motivational campaign targets those lamenting the state of their garden, be it doleful flower beds, overgrown lawns, or tatty fencing. Rather than wallow in DIY woe for the rest of spring, the cast don their game faces and hasten to their respective local branches. Spot-on casting ensures the message lands.
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| Creative Agency: |
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WCRS Ⓟ Ⓦ |
| Creative Director: |
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Steve Hawthorne |
| Creative: |
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Ollie Agius |
| Creative: |
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Pete Ioulianou |
| Film Production: |
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Somesuch Ⓟ Ⓦ |
| Director: |
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Sam Hibbard Ⓟ Ⓦ |
| Editing: |
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Work Editorial Ⓟ Ⓦ |
| Editor: |
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Rachael Spann ♀ Ⓟ Ⓦ |
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Capital One
"Pipes and Camping Mishaps"
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B & Q
"Spring"
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B & Q
"Kitchen"
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Santander
"1/2/3"
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Capital One
"Festive Checklist"
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Now TV
"Luchadores"
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B & Q
"You Can Do It"
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Sky Mobile
"Near-Misses"
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