Afroxcenchix
"Natural Hair"
Meena Ayittey directs this well-researched commercial for Afrocenchix. After years of cursory nods to Black hair in the health and beauty sector, you get the sense that Ayittey and the brand want to make up for lost time with a sixty-second ode to afros, cornrows, dreadlocks, braids, and more.
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| Creative Agency: |
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Afrocenchix |
| Film Production: |
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Kode Ⓟ Ⓦ |
| Director: |
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Meena Ayittey |
| Producer: |
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Stacey Kell |
| Executive Producer: |
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Jack Goodwin |
| Cinematographer: |
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Howard Mills |
| Production Designer: |
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Barbara Haughton |
| Wardrobe: |
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Simone Lewis |
| Hair Design: |
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Sedi Kukwikila |
| Editing: |
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Nomad Ⓦ |
| Editor: |
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David Warren |
| VFX: |
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Nomad Ⓦ |
| VFX: |
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Martin Goodwin |
| VFX: |
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Sam Unwin |
| Grade: |
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UNIT Ⓟ Ⓦ |
| Colourist: |
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Denny Cooper Ⓟ Ⓦ |
| Sound Design: |
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Nomad Ⓦ |
| Sound Designer: |
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Andy Humphreys |
| Composer: |
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Felt Music |
| Voiceover: |
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Anayah Georgeva |
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Sky Sports
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Sky Vegas
"Playmakers"
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My Bespoke Room
"Jean from Dumfries"
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Afroxcenchix
"Natural Hair"
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Migros
"Telescope"
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QuickBooks
"Boudica"
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"£17.3 Million"
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Breast Cancer Now
"More Time"
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