Lego "More Than Perfect" The girls in this thoughtful LEGO commercial want to hear words like "free", "imaginative", and "genius" when they play, not "cute", "pretty, and "perfect". As the psychologist in charge of this experiment says: "The words that get in early get in deep." The parents are both humbled and uplifted by what their daughters have to say afterwards.
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Creative Agency: |
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Exposure |
Creative: |
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Sally Green |
Film Production: |
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Treehouse Films |
Director: |
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Jessie Ayles |
Producer: |
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Francesca Di Muro |
Executive Producer: |
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Matt Rendell |
Cinematographer: |
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Kia Fern Little ♀ Ⓟ Ⓦ (Vision Ⓟ Ⓦ) |
1st AD: |
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Janine Frank |
Camera Operator: |
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Oliver James Robbins |
Sound Recordist: |
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Louis Innis |
Gaffer: |
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Sam Cook |
Art Department: |
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Bianca Zehra |
Director's Agent: |
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The Visionaries Ⓟ Ⓦ |
Editor: |
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Jenna Bowden |
Grade: |
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Cheat Ⓟ Ⓦ |
Colourist: |
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Karol Cybulski ♀ Ⓟ Ⓦ |
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Lego "More Than Perfect"
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VW ID "James Buckley's Hardest Gig Ever"
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Western Union "Phone Pass"
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Quality Meat Scotland "Superpowers"
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Wonderbly "Simply Having a Wonderbly Christmas Time"
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Volvo "Reconnect"
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Samsung "Can Yours Do This?"
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Aston Martin "Performance Intensified (w. Bowers & Wilkins)"
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