DAVID  profiles

Si & Ad

Si & Ad have worked as a directing duo for over a decade, meeting as in-house designers at Virgin Records. They have enjoyed a prolific career in music videos, and from there forayed into commercials developing their penchant for intricate films which never let the technique get in the way of being touching, charming and filmic.

Since starting their commercials career, the pair have shot work for Honda, MoreThan, Miller and JC Penney, but it was with the beautiful love story of Match.com that took them to another level. The film picked up Golds at almost all awards shows around the world, including Cannes, AICP, the British Arrows and the One Show.

Army Recruitment
Another instalment of the Army's latest inclusive campaign, this time focused on camaraderie. We watch a group of lads bond by messing around with their sleeping comrade, piling things on top of him until he wakes up to take the whole thing with good-natured humour. It's all rather wholesome... they don't even draw a knob on his face.
Creative Agency: Karmarama Ⓦ
CCO: Nik Studzinski
ECD: Adam Kean / Richard Connell / Brian Williams
Creative Director: Imogen Tazzyman / James Rooke / Tobias Owen
Creative: Meigan Brown
Account Director: Will Bright
Account Manager: Sophie Coyne
Account Executive: Charlotte Allcock
Business Team: Charlotte Hodgson
Planner: Matthew Waksman
TV Producer: Rebecca Hunter
Film Production: Academy Films Ⓟ Ⓦ
Director: Si & Ad Ⓟ Ⓦ
Producer: Medb Riordan
Production M'ger: Gemma Priggen
1st AD: Jim Cole
Cinematography: Justin Brown
Editor: Sam Rice-Edwards @ The Assembly Rooms Ⓦ
VFX: Ludo Fealy / Hannah Ruddleston @ nineteentwenty Ⓦ
Colourist: Jean-Clément Soret @ MPC Ⓦ
Sound Designer: Sam Ashwell @ 750MPH Ⓦ
Academy Films
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