DAVID  profiles

Peter Salmi

Having studied film at the Royal College of Art, Peter Salmi enjoyed television success with a number of shorts and documentaries which led to a BAFTA screenwriting scholarship in California.

Salmi's commercial reach spans the globe with TVCs for international brands, and he imbues each script with his trademark warmth and charm.

Müller Rice
"Benson and the Bear"
Evidently miffed at Baloo taking the singing bear crown in 'The Jungle Book' earlier this year, Müller Rice's rapping grizzly returns to our screens with this Olympic tie-in. Triathlon training is hungry business for medal hopeful Gordon Benson, and his rumbling stomach prompts the formidable mascot to intervene. An amusing showing from one of the brand's more appealing campaigns.
Creative Agency: VCCP Ⓟ Ⓦ
Film Production: Bare Films Ⓟ Ⓦ
Director: Peter Salmi Ⓟ Ⓦ
Bare Films
8 Tottenham Mews
020 7758 4170
Kat Downs
(New Business)
Kelly Doyle
(Senior Producer)
Adam Gunser
Alex Fisher
Betsan Morris Evans
Chris Goulder
Cristiana Miranda
Elliott Lester
Elliott Lester
Enda McCallion
Fred Garson
Jacob Hopewell
Luke Losey
Luke Roulstone
Marcus Lundin
Peter Chelsom
Peter Salmi
Steve Green
Tommaso Pitta

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