Comedy director Paul King is perhaps best known for helming all three series of cult classic television show The Mighty Boosh. He brings this offbeat sensibility to his commercial work, creating quirky outings for a diverse range of clients.
King's latest feature 'Paddington' - and its sequel 'Paddington 2' - proved hugely popular among cinema audiences, reinventing the classic children's character for a new generation.
Cathedral City Chedds "Young Genius" A young boffin explains the thinking behind a new variant of Cathedral City aimed at children. It seems to us that this is a sly dig at Cheestrings - the cheese-like offering from another company that must be the main competition as there's a lot of emphasis on the realness of the advertised product.