Ray-Ban x Meta
"Coco Gauff"
This is a very interesting approach to advertising an innovative new product, because there is astonishingly little focus on the interactive aspects of this device, which is the result of a collaboration between Ray-Ban and Meta. Instead, front and central is charismatic tennis star Coco Gaulf. Her voice-over reveals a certain weariness with the way she is perceived as being nothing more than a practitioner of her sport.
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| Creative Agency: |
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Translation |
| CCO: |
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Jason Campbell |
| Creative Director: |
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Jacob Norremark |
| Creative Director: |
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Michelle Brooke Hirschberg |
| Creative: |
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Dupree Bostic |
| Creative: |
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Lucas Kelly |
| Film Production: |
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Partizan Ⓟ Ⓦ |
| Director: |
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Nono Ayuso |
| Director: |
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Rodrigo Inada |
| Producer: |
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Anastasia Counihan |
| Cinematographer: |
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Patrick Golan |
| Editing: |
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Church Edit |
| Editor: |
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Aaron Saiki |
| Grade: |
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Company3 Ⓦ |
| Colourist: |
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Kath Raisch ♀ |
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Coca Cola
"The Heroes"
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Loewe
"Decades of Confusion"
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Billy Joel
"Turn the Lights Back On"
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Ray-Ban x Meta
"Coco Gauff"
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Marks & Spencer
"Love Thismas (Not Thatmas)"
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Financial Times
"Without Fear and Without Favour"
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Chien Méchant
"Étoile Filante"
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Neilson Active Holidays
"Good Energy"
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