Ogilvy UK |
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Ogilvy London is a large agency, but it's still pretty light on its feet. While it works with global big hitters, it knows how to stay in touch on the domestic front too; looking after quintessentially British brands in a way that their audiences really relate to. The philosophy behind its enduring success is that a brand needs 'more than competitive advantage, it needs meaning in people’s lives.' By creating that meaning, Ogilvy's brands matter to their audiences. http://ogilvy.co.uk |
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Dove
"Arm in Arm"
This 30" Dove commercial is pitiful in the best possible way. The antiperspirant brand encourage women to forget about the ideal underarm, ignore airbrushed pits, and embrace their so-called 'imperfections' (stubble, bumps, dark patches, etc). If 2020's '#ArmsUp' film was a rallying cry, this one's a call to arms.
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| Creative Agency: |
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Ogilvy UK Ⓟ Ⓦ |
| Global CD: |
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Alvaro Rivera |
| ECD: |
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Samir Mesquita |
| Agency Producer: |
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Laura Burridge |
| Ass't Prod (Agency): |
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George Ward |
| Film Production: |
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Tropical Film |
| Director: |
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Camila Cornelson Ⓦ (Creators Inc Ⓦ) |
| Editing: |
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Flock Edit Ⓟ Ⓦ |
| Editor: |
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Matt Brady |
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St James's Place
"Invaluable Advice"
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Dove
"Hard Knocks"
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Vodafone
"Santa Cam"
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IKEA
"Monsters Not Included"
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Mayor of London
"Maaate"
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Dove
"Arm in Arm"
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Skoda
"A Life Electrified with Chemmy Alcott"
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Vodafone
"Sam Superfans"
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