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Ogilvy London is a large agency, but it's still pretty light on its feet. While it works with global big hitters, it knows how to stay in touch on the domestic front too; looking after quintessentially British brands in a way that their audiences really relate to. The philosophy behind its enduring success is that a brand needs 'more than competitive advantage, it needs meaning in people’s lives.' By creating that meaning, Ogilvy's brands matter to their audiences. http://ogilvy.co.uk |
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IKEA "Monsters Not Included" Is it just us or does it seems strange to you that IKEA in the United Arab Emirates is concerning itself with Halloween? Setting that aside, this is a very clever way of making reference to the aforementioned event, and – like the last set of work we saw for this brand in this territory – is such a solid idea that it requires very little craft (which is just as well, as we haven't been able to secure any production credits at the time of writing!)
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Ogilvy UK Ⓟ Ⓦ |
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St James's Place "Invaluable Advice"
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Dove "Hard Knocks"
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Vodafone "Santa Cam"
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IKEA "Monsters Not Included"
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Mayor of London "Maaate"
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Dove "Arm in Arm"
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Skoda "A Life Electrified with Chemmy Alcott"
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Vodafone "Sam Superfans"
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