Ogilvy UK |
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Ogilvy London is a large agency, but it's still pretty light on its feet. While it works with global big hitters, it knows how to stay in touch on the domestic front too; looking after quintessentially British brands in a way that their audiences really relate to. The philosophy behind its enduring success is that a brand needs 'more than competitive advantage, it needs meaning in people’s lives.' By creating that meaning, Ogilvy's brands matter to their audiences. http://ogilvy.co.uk |
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Dove
"Hard Knocks"
"Why do we fall? So we can learn to pick ourselves up." Yes, it's a line from 'Batman Begins', but it sets up Dove's 2024 Super Bowl commercial rather well. Scored by 'It's the Hard-Knock Life' from 'Annie', the sporty ad uses footage of girls who trip and fall as they play. Yet tumbles like these are not the reason they retire way too early.
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| Creative Agency: |
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Ogilvy UK Ⓟ Ⓦ |
| Creative Director: |
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Alison Steven |
| Creative Director: |
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Liam Bushby |
| Creative: |
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Anja Muller |
| Creative: |
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Nick Shay |
| Film Production: |
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Dark Energy Ⓟ Ⓦ |
| Director: |
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Lucy Bridger Ⓦ (Agile Films Ⓟ Ⓦ) |
| Producer: |
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Phil Barnes |
| Production Manager: |
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James Whetherly |
| Production Ass'nt: |
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Janice Puati |
| Executive Producer: |
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Matt Brown |
| Cinematographer: |
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Sy Turnbull |
| Production Designer: |
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Beck Rainford |
| Costume Design: |
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Laura Parks |
| HMU: |
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Darren Evans |
| Editing: |
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Final Cut Ⓟ Ⓦ |
| Editor: |
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Kit Wells Ⓦ |
| Camera Equipment: |
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ARRI Rental Ⓦ |
| Sound Design: |
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Wave Studios Ⓟ Ⓦ |
| Sound Designer: |
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Parv Thind |
| Music: |
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It's the Hard-Knock Life - Annie OST |
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St James's Place
"Invaluable Advice"
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Dove
"Hard Knocks"
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Vodafone
"Santa Cam"
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IKEA
"Monsters Not Included"
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Mayor of London
"Maaate"
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Dove
"Arm in Arm"
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Skoda
"A Life Electrified with Chemmy Alcott"
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Vodafone
"Sam Superfans"
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