DAVID  profiles

Melina Matsoukas

Melina Matsoukas is a groundbreaking director who has already left an indelible impact on the film industry.

Her unique aesthetic focuses on smooth lighting and distinctive colour, or precision-balanced monochrome. She was the first female director to win MTV's Best Video, plus a Grammy award for Rihanna's 'We Found Love'. Melina's promos have over a billion combined views on YouTube.

Having recently scooped a Grammy for Beyoncé's politically-charged ‘Formation' promo, director Melina Matsoukas tackles equality in this stirring Nike film. To mark Black History Month, Michael B. Jordan asks: "Is this the land history promised?" Despite the wintry aesthetic, the ad has fire in the belly.
Creative Agency: Wieden + Kennedy Ⓦ
Creative Director: Chris Groom / Anthony Goldstein
Senior Creative: Nate Nowinowski
Creative: Kervins Chauvet
Managing Director: Mike Pardee
Senior Producer: Abbey Hendrix
Ass't Prod (Agency): Emily Knight
Film Production: PrettyBird Ⓟ Ⓦ
Director: Melina Matsoukas ♀ Ⓟ Ⓦ
Producer: Julie Gursha
Executive Producer: Suzanne Hargrove / Sara Matarazzo
Cinematograper: Malik Sayeed
Post Production: Leslie Carthy
Vocals / Music: Alicia Keys
Voiceover: Michael B. Jordan
The Clock Tower
Old Truman Brewery
148 Brick Lane
E1 6QL
020 3468 9417
Mia Powell
Juliette Larthe
Ace Norton
Ashleigh Jadee
Dori Oskowitz
Georgie Greville
Geremy Jasper
Iain & Jane
Ian & Cooper
Matt Lambert
Matt Piedmont
Matt Smukler
Max Malkin
Melina Matsoukas
Paul Hunter
Peggy Sirota
Rami Hachache
Rei Nadal
Sindha Agha
Stroma Cairns
The Daniels
Tim & Eric
Tom Noakes
Vania Heymann

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.