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Matthew Pollock

Matthew Pollock has a quality that's highly prized in the world of media - he can make funny online stuff that people want to watch and share, and his videos have millions of online viewings to prove it.

Plus - unlike a lot of the material touted online - he's not remotely interested in the lowest common denominator; creating work that's insightful and witty rather than relying on pratfalls and pranks to drive audience numbers. It's little wonder he's been identified as someone whose talent is likely to set him on an impressive trajectory.

http://www.independ.net/directors/matthew-pollock/
WORK:
Mentos
"Expressions"
Mentos encourage us to make silly faces as an icebreaker in this hidden camera style-ad. The mints now come printed with emojis (mint-mojis?), with the rationale being that we should share them with a stranger and agree to make whatever expression comes up together. Everyone appears to be in remarkably good humour here - maybe the idea works after all.
Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Hamish Pinnell
Creative: Adrian Thomas / Andrew Stone
Account Director: Sam Hardy
Account Manager: Chloe Kitter
Business Team: Julian Broadhead
Strategy: Tom Hargreaves
Strategy Director: Damien Le Castrec
Film Production: Independent Ⓟ Ⓦ
Director: Matthew Pollock Ⓟ Ⓦ
Producer: Emma Fewtrell
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Glen Milner   
Jacob John Harmer   
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James W Griffiths    Ⓟ
Josh Appignanesi   
Liz Unna    Ⓟ ♀
Matthew Pollock    Ⓦ Ⓟ
Philippe André    Ⓦ Ⓟ
Reynald Gresset   
weareflink   
Weronika Tofilska    Ⓟ ♀
Independent
20 Eastcastle Street
London
W1W 8DB
UK
020 7927 9400
Natalie Blass
(New Business / Director Enquiries)
natalie@independ.net
Verity White
(Executive Producer / Head of Production)
verity@independ.net

http://www.independ.net

LINKS
Matthew Pollock
@mattdirects
893818478872
@mattdirects

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