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M & C Saatchi

Saatchi may not be the only towering name in the ad industry nowadays, but it's certainly held on to its traditional swagger.

There's not a great deal of written communication at their website but what there is gets to the point with unnerving efficiency, as they open: 'Our business is based upon four defining principles... Brutal Simplicity of thought. Diversity of thought. Independence. Ownership.'

It's left to the work to defend this terse statement and happily, it can.

http://www.mcsaatchi.com
WORK:
GambleAware
"Bored"
GambleAware continue their campaign against mindless gambling with this amusing trip to the bathroom. An office worker finds himself caught with his pants down upon placing a boredom bet, and is unexpectedly interrogated by racing pundits as to why he thinks throwing his money away will improve his concentration.
Creative Agency: M & C Saatchi Ⓟ Ⓦ
CCO: Justin Tindall
Creative Director: Darren Keff / Phillip Meyler
Senior Acc Handler: James May
Account Manager: Samantha Lane
Strategy: Sophie Lean
Agency Producer: Bruce McKelvie
Creative Production: Emma Mann
Film Production: Gorgeous Ⓟ Ⓦ
Director: Chris Palmer Ⓟ Ⓦ
Executive Producer: Rupert Smythe
Editor: Jonnie Scarlett Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: Lewis Saunders / Tom Sparks
Colourist: Seamus O'Kane
Sound Designer: Parv Thind @ Wave Ⓟ Ⓦ
M & C Saatchi
36 Golden Square
London
W1F 9EE
UK
+44 (0)20 7543 4500
http://mcsaatchi.com/london

http://www.mcsaatchi.com

Billings: £93.00m
Employees: 182
LINKS
m&c-saatchi
@MCSaatchiLondon
MCSAATCHILONDON
@mcsaatchilondon

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