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Lucky Generals

Lucky Generals describe themselves as “a creative company for people on a mission”, a statement they neatly deconstruct.

'Creative company' means creative in attitude, not merely in advertising. 'For people' is a reminder that messages are still for humans, not technology. And 'on a mission' describes their single-minded focus to make an impact. In the few years since their launch in 2013, they've achieved this and then some.

http://www.luckygenerals.com
WORK:
The Guardian
"Open"
The Guardian draw attention to their reader-funded platform in this enthralling commercial. It's becoming increasingly clear that internet users will have to get comfortable with paying for websites they care about - as the algorithmic destruction of once-useable free sites to prioritise data selling demonstrates - and in that sense, the news service are ahead of the curve.
Creative Agency: Lucky Generals Ⓟ Ⓦ
Film Production: SMUGGLER Ⓟ Ⓦ
Director: Rubberband Ⓟ Ⓦ
Producer: Andrew Rawson
Executive Producer: Elizabeth Doonan
Cinematographer: Patrick Golan
Grade: No.8 Ⓟ Ⓦ
Colourist: Alex Gregory
Sound Design: Interlude Sounds
Sound Designer: James Benn
Sound Designer: George Castle
Voiceover: Inua Ellams
Lucky Generals
180 Exmouth House
3-11 Pine St
London
EC1R 0JH
UK
+44 (0) 203 371 6360
newmissions@luckygenerals.com
productioncorp@luckygenerals.com

http://www.luckygenerals.com

Billings: £54.00m
Founded: 2013
Employees: 61
LINKS
luckygenerals
@LuckyGenerals

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.