Lucky Generals describe themselves as “a creative company for people on a mission”, a statement they neatly deconstruct.
'Creative company' means creative in attitude, not merely in advertising. 'For people' is a reminder that messages are still for humans, not technology. And 'on a mission' describes their single-minded focus to make an impact. In the few years since their launch in 2013, they've achieved this and then some.http://www.luckygenerals.com