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Lucky Generals

Lucky Generals describe themselves as “a creative company for people on a mission”, a statement they neatly deconstruct.

'Creative company' means creative in attitude, not merely in advertising. 'For people' is a reminder that messages are still for humans, not technology. And 'on a mission' describes their single-minded focus to make an impact. In the few years since their launch in 2013, they've achieved this and then some.

Taylors of Harrogate
Hindsight is truly 20-20 in this amusing ad for Taylors of Harrogate. The posh brew company are expanding their existing range of hot beverages with a technological innovation: coffee bags which brew in the cup. The film accompanying this game-changing caffeine delivery system makes for an amusing romp, as director Randy Krallman explores the moments throughout history when people got close to coffee nirvana.
Creative Agency: Lucky Generals Ⓟ Ⓦ
Film Production: Smuggler Ⓟ Ⓦ
Director: Randy Krallman Ⓟ Ⓦ
Producer: Gustav Geldenhuys
Editor: Tim Thornton-Allan @ Marshall Street Editors Ⓟ Ⓦ
Post Production: Jon Purton @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Jason Wallis @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Parv Thind @ Wave Ⓟ Ⓦ
Music Production: Goldstein Ⓟ Ⓦ
Lucky Generals
180 Exmouth House
3-11 Pine St
+44 (0) 203 371 6360


Billings: £54.00m
Founded: 2013
Employees: 61

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