Lucky Generals |
|
Lucky Generals describe themselves as “a creative company for people on a mission”, a statement they neatly deconstruct. 'Creative company' means creative in attitude, not merely in advertising. 'For people' is a reminder that messages are still for humans, not technology. And 'on a mission' describes their single-minded focus to make an impact. In the few years since their launch in 2013, they've achieved this and then some. http://www.luckygenerals.com |
|
|
| WORK: |
|
|
TikTok
"It Starts on Tik Tok"
There's something incredibly improbable about advertising TikTok in this way, and there's a real risk that this might be to successful. If the dads represented by the protagonist in this commercial begin to adopt the social media app in their hordes, then it may well lead to an exodus of the current base. The humdrum charm of this commercial feels completely at odds with the advertised service but that's part of what makes this such a compelling piece of advertising.
|
|
| Creative Agency: |
|
Lucky Generals Ⓟ Ⓦ |
| Film Production: |
|
SMUGGLER Ⓟ Ⓦ |
| Director: |
|
Tom Speers Ⓟ Ⓦ |
| Producer: |
|
Tarquin Glass |
| Production Manager: |
|
Sidney Arthur |
| Production Manager: |
|
Lucie Red |
| Executive Producer: |
|
Tom Knight |
| Cinematographer: |
|
Daniel Landin |
| 1st AD: |
|
Jude Campbell |
| Stylist: |
|
Hannah Edwards |
| HMU: |
|
Michelle Baylis |
| Editing: |
|
The Assembly Rooms Ⓟ Ⓦ |
| Editor: |
|
Eve Ashwell ♀ Ⓟ Ⓦ |
| VFX: |
|
Black Kite Studios Ⓦ |
| VFX Supervisor: |
|
Bruno Fukumothi |
| VFX Producer: |
|
Tamara Mennell |
| Grade: |
|
Black Kite Studios Ⓦ |
| Colourist: |
|
George Kyriacou |
| Sound Design: |
|
Factory Studios Ⓟ Ⓦ |
| Sound Designer: |
|
Jack Hallett |
| Audio Producer: |
|
Beth Massey |
|
|
|
|
TikTok
"It Starts on Tik Tok"
|
|
 |
| |
GambleAware
"Isolation"
|
|
 |
| |
Make My Money Matter
"Oblivia Coalman"
|
|
 |
| |
Taylors of Harrogate
"It Takes A Big Family"
|
|
 |
| |
Princes Tuna
"Fish For Greatness"
|
|
 |
| |
The Guardian
"Open"
|
|
 |
| |
Co-operative Funeral Services
"Start Your Conversation"
|
|
 |
| |
Ring
"Inner Peace"
|
|
 |
|
|
|
|
 |
|
 |
|
|
|
|
