Leo Burnett |
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Leo Burnett is one of the grand old names of the advertising industry but its London office has never relied on this legacy, consistently serving its clients with an excellent approach which has never errs from the righteous path of effectiveness. Under the stewardship of CCO Chaka Sobhani, the agency has sustained its cultural identity while delivering meaningful change in the various ratios governing diversity in the creative department. http://www.leoburnett.co.uk/ |
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WORK: |
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McDonald's "Philly Cheese Stack" McDonald's want viewers to develop certain, ahem, feelings for their Philly Cheese Stack burger. Why else would they use Barry White's 'I'm Gonna Love You Just a Little More Babe,' the song played whenever Denise Richards whips her hair in 'Friends'. Diners best not enjoy melted cheese and crispy/grilled onions in public too much.
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Creative Agency: |
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Leo Burnett Ⓟ Ⓦ |
Creative Director: |
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Gareth Butters |
Creative: |
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Zoe Davies |
Creative: |
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Kerry Donnelly |
Agency Producer: |
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Lou Pegg |
Film Production: |
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MJZ Ⓟ Ⓦ |
Director: |
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Joy Kilpatrick ♀ Ⓟ Ⓦ |
Producer: |
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Nicola Dempsey |
Editing: |
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Marshall Street Editors Ⓟ Ⓦ |
Editor: |
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Matt Pochettino |
VFX: |
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Black Kite Studios Ⓦ |
Sound Design: |
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Sine Audio Post Production Ⓦ |
Music: |
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I'm Gonna Love You Just a Little More Babe - Barry White |
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McDonald's "Chicken That Hits Different"
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McDonald's "Big Tasty Valentine"
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McDonald's "McSpicy x Frank’s RedHot"
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TUI "Livin' la Vida Loca"
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McDonald's "Fancy a McDonald's this Christmas"
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Morrisons "More of The Winning Feeling"
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McDonald's "Jennifer"
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McDonald's "Philly Cheese Stack"
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