Leo Burnett |
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Leo Burnett is one of the grand old names of the advertising industry but its London office has never relied on this legacy, consistently serving its clients with an excellent approach which has never errs from the righteous path of effectiveness. Under the stewardship of CCO Chaka Sobhani, the agency has sustained its cultural identity while delivering meaningful change in the various ratios governing diversity in the creative department. http://www.leoburnett.co.uk/ |
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McDonald's "A Little More Mmm..." This ad looks like a McDonald's commercial and sounds like Classic FM. The fast food chain have tweaked the recipes of items like the Big Mac, the Quarter Pounder, and the Double Cheeseburger, but how will these changes go down with diners? As one present-day Egon Ronay puts it: "It's just a little bit more… mmm!"
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Creative Agency: |
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Leo Burnett Ⓟ Ⓦ |
CCO: |
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Mark Elwood |
ECD: |
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Andrew Long |
ECD: |
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James Millers |
Creative Director: |
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Ben Hooper |
Senior Creative: |
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Joe Miller |
Agency Producer: |
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Hector Murray |
Agency Producer: |
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Arsalan Jamshid |
Agency Producer: |
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Megan O'Hagan |
Film Production: |
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Anonymous Content Ⓦ |
Director: |
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Tim Godsall Ⓟ Ⓦ |
Producer: |
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Camilla Cullen |
Cinematographer: |
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Stephen Keith-Roach |
Editing: |
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Final Cut Ⓟ Ⓦ |
Editor: |
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Rick Russell Ⓦ |
Grade: |
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Black Kite Studios Ⓦ |
Colourist: |
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George Kyriacou |
Sound Design: |
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String and Tins Ⓟ Ⓦ |
Sound Designer: |
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Adam Smyth |
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McDonald's "A Little More Mmm..."
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Systane "Dry Eye"
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McDonald's "Pre-Nug Agreement"
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McDonald's "Chicken That Hits Different"
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McDonald's "Big Tasty Valentine"
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McDonald's "McSpicy x Frank’s RedHot"
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TUI "Livin' la Vida Loca"
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McDonald's "Fancy a McDonald's this Christmas"
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