DAVID  profiles

Joanna Bailey

An accomplished commercial director and documentarian, Bailey knows how to find the heart of every story.

Working with some of the biggest brands around, her style is infused with warmth and compassion and she has an unerring eye for what makes an exquisite image. No wonder she has won so many awards at the BTAA’s and APA Annual Collections.

Unstereotype Alliance
The Unstereotype Alliance have launched this film to mark one year of their mission to end stereotyping within the ad industry. The thought-provoking piece sees actors auditioning for typical commercial roles, acting out 'Useless Dad', 'Contented Mum', and 'Sexy Dancer' with an expected lack of subtlety. When the actors are finally allowed to speak and explain who they are, in contrast to the roles they're offered, the results are eye-opening,
Creative Agency: MullenLowe Ⓦ
CCO: Jose Miguel Sokoloff
Global CD: Alex Okada
Creative: Jorge Eliecer Pinto / Juan Pablo Maldonado
Senior Planner: Ayesha Walalwalkar
Head of TV: Trudy Waldron
TV Producer: Luke Judlin
Film Production: Snapper
Director: Joanna Bailey ♀ Ⓟ Ⓦ
Producer: Rosie Pike
Executive Producer: Helen Hadfield
Cinematograper: Ben Smithard
Editor: Sam Sneade @ Speade Ⓦ
Post Production: Colin Oaten (Exec. Producer) @ The Mill Ⓦ
VFX: James Pratt / Dan Crozier @ The Mill Ⓦ
Colourist: Seamus O'Kane @ The Mill Ⓦ
Sound Designer: Ed Downham @ Wave Ⓦ
020 7244 7043

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