DAVID  profiles

Jeff Labbé

Labbe started his career as a trailblazing agency creative on the West Coast of America, winning awards around the world for his campaigns including Nike ‘Beautiful’ and Fox Sports ‘Beware of things made in October’.

In his first year as a director Labbe won multiple Gold Lions at Cannes, Pencils at D&AD, British Arrows, APA Crystals and almost every other award available for Levis ‘Secrets & Lies’ and the shocking Barnardos ‘Break The Cycle’ for BBH.

Labbe’s strong narrative and depth of story & character are his greatest assets, and it’s these attributes that shine through in work for Boots, Volkswagen, Heinz, EE and his latest for KFC through BBH.

NatWest have had a lot on their mind lately - now they're thinking about John. This 60" ad charts the lad's post-date stroll sans jacket and - more importantly - wallet. A time-hopping sequence highlights his limited options as he wanders through town. He's not concerned, however - his bank's ahead of the game.
Creative Agency: M & C Saatchi Ⓦ
ECD: Justin Tindall
Creative Director: Wayne Robinson / Matt Collier / Matt Lee
TV Producer: Angela Zabala
Film Production: Academy Films Ⓟ Ⓦ
Director: Jeff Labbé Ⓟ Ⓦ
Producer: Medb Riordan
Cinematograper: Nicolas Balduc
Costume Design: Rebecca Hale
Editor: Bill Smedley @ Work Ⓦ
Post Production: The Mill Ⓦ / Glassworks Ⓦ
Sound Designer: Jeff Smith Ⓦ @ 750MPH Ⓟ Ⓦ
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