JWT London |
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It's a big beast, is JWT; founded in New York 1864 and still going strong. Now with branches all over the globe, its London office is held in high esteem for an output that's consistently impressive. It's best on local rather than global accounts; having a deep understanding of the familiar brands that make the British tick. But that's not a negative: it's important to know where to turn when you need your brand to tap into that sense of the traditional and make people feel all's right with the world. http://jwt.co.uk |
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The Macallan
"Make The Call"
When The Macallan asked viewers to "make the call" earlier this year, they probably didn't expect six of them to ring the ASA to complain about a part-man, part-bird hybrid. Despite having their wings clipped, so to speak, the single malt whisky are determined to make their aspirational mantra stick.
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| Creative Agency: |
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JWT London Ⓟ Ⓦ |
| ECD: |
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Lucas Peon |
| Creative Director: |
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Paul Rizzello |
| Account Team: |
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David Clyde |
| Account Team: |
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James O'Reardon |
| Business Team: |
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Fiona McGinley |
| Planner: |
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Adrian Langford |
| Planner: |
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Neil Godber |
| Senior Producer: |
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Doug Wade |
| Agency Producer: |
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Greg Nicholls |
| Creative Production: |
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James Aubin |
| Film Production: |
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RSA Ⓟ Ⓦ |
| Director: |
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Juriaan Booij Ⓟ Ⓦ |
| Producer: |
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Lisa Joseph |
| Production Manager: |
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Rob Mercer |
| Cinematographer: |
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David Procter |
| Editing: |
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Cut+Run Ⓟ Ⓦ |
| Editor: |
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Jamie O'Donnell |
| Editing Assistant: |
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Ben Cowan |
| Grade: |
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Absolute Post Ⓟ Ⓦ |
| Colourist: |
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Matt Turner |
| Sound Design: |
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750MPH Ⓟ Ⓦ |
| Sound Designer: |
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Ben Gulvin |
| Music Supervision: |
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| Music Supervisor: |
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| Music Supervisor: |
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| Voiceover: |
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KT Tunstall |
| Location: |
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Cantabria, Spain / Speyside, Scotland |
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The Macallan
"Make The Call"
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Ribena
"Frusion"
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Ribena
"Andrew Berry"
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CoppaFeel!
"Boob Brunch"
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The Macallan
"Make the Call"
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Andrex
"Water Aid"
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Air China
"Follow Your Dreams"
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Aero
"Bubblophone"
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