DAVID  profiles

Henry Littlechild

Henry Littlechild studied film and photography before starting his professional directing career at Leagas Delaney.

He moved into directing full-time after joining The Viral Factory in London, creating viral ads with the group for Ford, which won numerous awards.

Littlechild has continued to win awards for his commercial work, picking up three Silver Lions at Cannes and One Show Gold for his Ford Fiesta SP campaign. However, it's tricky to categorise him because his directorial skills are so eclectic. Not satisfied with drawing excellent performances from live humans, he turned his attention to animation for Smyths Toys in 2016 and proved he has what it takes to operate in an entirely different medium.

A 2015 film for Nicorette gave him the chance to combine physical comedy and in-camera effects while a Samsung commercial earlier that year provided the opportunity to demonstrate a mastery of man's best friend to great effect in a Crufts-based film.

"If I Were a Toy"
This ad from Smyths, featuring a rewrite of Beyoncé's 'If I Were A Boy,' is all about celebrating the possibility of imagination, soaring where it could have fallen into the trap of trying to play on parents' emotions. 'If I Were A Toy' has clever lyrics that don't feel shoehorned in to fit lines, and the song never gets cheesy.
Creative Agency: McCann Manchester Ⓦ
Creative Director: Dave Price / Neil Lancaster
Creative: Becci Tyrrell / Adam Richardson
Managing Partner: Richard Aldiss
Account Manager: Kim Cleaver
Planner: Julie Randall
TV Producer: Hannah Entwistle
Film Production: Outsider Ⓟ Ⓦ
Director: Henry Littlechild Ⓟ Ⓦ
Cinematographer: Theo Garland
Editor: Matt Chodan @ Gorilla Editors
Post Production: MPC Ⓦ
41-42 Foley Street
020 7636 6666
Simon Elborne
Andrea Jade Colomb
Bart Timmer
Chris Balmond
David Gray
Ellen Kuras
Harold Einstein
Henry Littlechild
James Lees
James Rouse
Jim Gilchrist
Jörn Threlfall
Justin Anderson
Max Fisher
Michael Illick
Owen Harris
Pedro Romhanyi
Peter King
Peter Thwaites
Scott Lyon

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