Grey London may have been founded back in the swinging 60s, but their emphasis is very much on being forward-thinking. To that end, they have the right idea about the future when they say 'sometimes the best advertising doesn’t look like advertising at all'. They're comfortable coming up with creations and concepts to do the job for them - (Volvo Lifepaint), buildings (Lucozade Sports Condition Zones), and apps (Comic Relief Swear Jar) to name a few. Of course, traditional TVCs play a large part in their repertoire, but it's good to see that alongside work for huge and rather staid brands Grey can produce innovative ideas with consummate ease. http://www.grey.co.uk |
