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Fredrik Bond

Fredrik Bond's work is focused on character and takes the viewer on an emotional journey that's hard to categorise by genre. This heartfelt approach has made him one of the most in-demand directors in the industry.

Fredrik has directed memorable campaigns for major brands including VW, Leviís, Guinness, H&M, and Heineken. His commercial work has received a huge number of accolades and his first feature film 'Charlie Countryman' was released in 2013.

WORK:
BT Broadband
"Mad House"
A full house wreaks havoc on a man's wifi connection in this well-constructed ad for BT, wherein the protagonist arrives home to find the broadband rush hour in full flow. With laptops, tablets, and games consoles all fighting for bandwidth, chaos reignsÖ only for the brand's newfangled widget to restore the balance.
Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Creative Director: Alex Grieve
Creative: Neil Clarke / Jay Philips
Account Team: Zoe Attenborough / Dan Russell / Rob Ronayne / Helen Limbrey
Planner: Joe Smith
Agency Producer: Verity Elvin
Film Production: Sonny London Ⓟ Ⓦ
Director: Fredrik Bond Ⓟ Ⓦ
Producer: Nick Goldsmith
Editor: Patric Ryan @ Marshall Street Editors Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ / Mike Bovill Ⓦ @ 750MPH Ⓟ Ⓦ
Music: Gorillaz - Clint Eastwood
Directors
Angus Wall    Ⓦ Ⓟ
IMANOL    Ⓦ Ⓟ
Jack Cole    Ⓟ
Jakob StrŲm    Ⓟ
Vesa Manninen    Ⓟ
UK
Ada Bligaard SÝby    Ⓟ ♀
Ali Ali    Ⓦ Ⓟ
Fredrik Bond    Ⓟ
Guy Manwaring    Ⓦ Ⓟ
James Fitzgerald    Ⓦ Ⓟ
Sonny London
45a Brewer Street
London
W1F 9UE
UK
020 7734 8124
Toby Tobin
toby@sonnylondon.com

http://www.sonnylondon.com/


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