DAVID  profiles

Frédéric Planchon

Born in Lyon, Frederic began his career as a theatre actor, and worked as an assistant director on 15 Feature films before making his directional debut in 1990 with the short film 'L'Echange', which won the Prix de l’Image at the Festival de L’Image du Film. This launched his career as a music video and commercials director.

Frederic has won almost every major award there is for work on Orange, Miller, VW, Vauxhall, American Airlines, Mercedes and British Airways. In 2008 he picked up a coveted D&AD Best Director Pencil for Vodafone ‘Time Theft’.

"Be There"
One would normally expect a BT ad to be brimming with smartphones, tablets, and other hi-tech accoutrements. However, this 60" commercial features a more modest form of communication: paper planes. Sure enough, a fleet of homespun jets fill the screen as the cast receive both good news and bad news (like one bloke dumped by air mail).
Creative Agency: Abbott Mead Vickers BBDO Ⓦ
Creative Director: Alex Grieve / Adrian Rossi
Creative: Diccon Driver / Alan Wilson
Planner: David Murray
TV Producer: Darapen Vongsa-Nga
Ass't Prod (Agency): Sammi Roberts
Film Production: Academy Films Ⓟ Ⓦ
Director: Frédéric Planchon Ⓟ Ⓦ
Producer: Dulcie Kellett
Executive Producer: Lucy Gossage
Production Designer: Drogo Michie
Editor: Sam Rice-Edwards / Nik Hindson @ The Assembly Rooms Ⓦ
Post Production: Evelyn O'Reilly @ The Mill Ⓦ
VFX: Gary Driver / Alex Hammond / Adam Droy
Sound Designer: Sam Ashwell Ⓦ @ 750MPH Ⓟ Ⓦ
Music: It Must Be Love - Madness
Academy Films
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