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Fold7

Twenty years ago, Fold7 took their name from the number of times a sheet of paper can be folded before it's gone as far it can go. A metaphor for their belief in taking an idea to the same level, it's evidently worked for them even though they set out as brand creators rather than advertisers.

Now creating campaigns for names as diverse as Carlsberg, Hilton and Samsung, they say they stay 'relentlessly relevant' by moving beyond the traditional ad agency model and staying at the forefront of culture.

http://fold7.com
WORK:
thortful
"The Funniest Bones"
"Thoughts don't just come from our head," say thortful—they come from all over the body. These are represented by pink animated globules that crawl all over the protagonist's body and "tickle places other greetings cards can't reach". The protagonist's facial expressions suggest he's been well and truly, erm, stimulated.
Creative Agency: Fold7 Ⓟ Ⓦ
CCO: Ryan Newey
Creative Director: Verity Fine Hosken ♀
Creative: Jo Taylor
Creative: Kiran Strickland
Film Production: Fold7 Ⓟ Ⓦ
Director: Rollo Hollins Ⓟ Ⓦ (Armoury Ⓟ Ⓦ)
Cinematographer: Tim Fok
Editing: Amuse the Butcher
Editor: James Demetriou
Animation: We Are Covert Ⓦ
Grade: Cheat Ⓟ Ⓦ
Colourist: Jack McGinity Ⓟ Ⓦ
Sound Design: SNK
Audio Mix: Forever Audio Ⓦ
Creatives
UK
Lucy Aston    Ⓟ ♀
Fold7
16-18 Kirby Street
Farringdon
London
EC1N 8TS
UK
+44 207 251 0101
Lizzie Clayton
lizzie.clayton@fold7.com
hello@fold7.com

http://fold7.com

Billings: £43.00m
Employees: 56
LINKS
fold7
@Fold7
@fold7

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.