Fold7 |
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Twenty years ago, Fold7 took their name from the number of times a sheet of paper can be folded before it's gone as far it can go. A metaphor for their belief in taking an idea to the same level, it's evidently worked for them even though they set out as brand creators rather than advertisers. Now creating campaigns for names as diverse as Carlsberg, Hilton and Samsung, they say they stay 'relentlessly relevant' by moving beyond the traditional ad agency model and staying at the forefront of culture. http://fold7.com |
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Mettle "Amped Up" NatWest off-shoot Mettle love ice cream. Their debut ad featured an ice cream van, and so does this 30" follow–up. A stampede of business owners greeted us back in 2021—now agency Fold7 and director Thomas James invite viewers to a heavy metal festival spread across three venues: a barbershop, a tattoo parlour, and, of course, an ice cream van.
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Creative Agency: |
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Fold7 Ⓟ Ⓦ |
ECD: |
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David Billing |
Creative Director: |
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Rob Griffiths |
Creative Director: |
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James Hudson |
Creative: |
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Dan Burkitt |
Creative: |
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Philippa Baines ♀ |
Senior Producer: |
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Emily Hendrey |
Film Production: |
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OB42 Ⓟ Ⓦ |
Director: |
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Thomas James Ⓟ Ⓦ |
Producer: |
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Craig Dixon |
Executive Producer: |
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Sam Holmes |
Cinematographer: |
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Mauricio Padilha |
Editing: |
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Whitehouse Post Ⓟ Ⓦ |
Editor: |
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Jake Armstrong |
Grade: |
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Electric Theatre Collective Ⓟ Ⓦ |
Colourist: |
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Connor Coolbear |
Sound Design: |
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String and Tins Ⓟ Ⓦ |
Sound Designer: |
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Joe Wilkinson |
Music Supervision: |
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Studio Salamanca Ⓟ Ⓦ |
Music Supervisor: |
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Scuta Salamanca |
Music Supervisor: |
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Liz Williams |
Music: |
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Florence Black - The Light |
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Carlsberg "Curiosity"
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St Tropez "Ashley Graham"
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CoppaFeel! "The Chest Checklist"
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Audible "Breakdown"
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Mettle "Amped Up"
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thortful "Congratulations"
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thortful "Creator"
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thortful "The Funniest Bones"
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