Twenty years ago, Fold7 took their name from the number of times a sheet of paper can be folded before it's gone as far it can go. A metaphor for their belief in taking an idea to the same level, it's evidently worked for them even though they set out as brand creators rather than advertisers. Now creating campaigns for names as diverse as Carlsberg, Hilton and Samsung, they say they stay 'relentlessly relevant' by moving beyond the traditional ad agency model and staying at the forefront of culture. http://fold7.com |
