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Fold7

Twenty years ago, Fold7 took their name from the number of times a sheet of paper can be folded before it's gone as far it can go. A metaphor for their belief in taking an idea to the same level, it's evidently worked for them even though they set out as brand creators rather than advertisers.

Now creating campaigns for names as diverse as Carlsberg, Hilton and Samsung, they say they stay 'relentlessly relevant' by moving beyond the traditional ad agency model and staying at the forefront of culture.

http://fold7.com
WORK:
CoppaFeel!
"The Chest Checklist"
Breast cancer awareness charity CoppaFeel! return with a checklist for Black women who are underrepresented in this sector. Scored by Jorja Smith's 'Little Things', the ad sees a woman get hands-on with self-care. Not only is the test a chance to look after yourself, say the brand, it’s a chance to express yourself.
Creative Agency: Fold7 Ⓟ Ⓦ
Creative: Lucy Aston ♀ Ⓟ Ⓦ
Creative: Jo Ratcliffe
Film Production: Somesuch Ⓟ Ⓦ
Director: Tajana Tokyo
Producer: Lana Henry
Executive Producer: Jess Bell
Cinematographer: Kia Fern Little ♀ Ⓟ Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Destinie Paige
Editing: Cabin Edit Ⓦ
Editor: Amber Saunders ♀ Ⓟ Ⓦ
VFX: Framestore Ⓟ Ⓦ
VFX Producer: Sara Beckman
Grade: Company3 Ⓦ
Colourist: Steffan Perry Ⓦ
Music: Little Things - Jorja Smith
Creatives
UK
Lucy Aston    Ⓟ ♀
Fold7
16-18 Kirby Street
Farringdon
London
EC1N 8TS
UK
+44 207 251 0101
Lizzie Clayton
lizzie.clayton@fold7.com
hello@fold7.com

http://fold7.com

Billings: £43.00m
Employees: 56
LINKS
fold7
@Fold7
@fold7

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.