Fold7 |
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Twenty years ago, Fold7 took their name from the number of times a sheet of paper can be folded before it's gone as far it can go. A metaphor for their belief in taking an idea to the same level, it's evidently worked for them even though they set out as brand creators rather than advertisers. Now creating campaigns for names as diverse as Carlsberg, Hilton and Samsung, they say they stay 'relentlessly relevant' by moving beyond the traditional ad agency model and staying at the forefront of culture. http://fold7.com |
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WORK: |
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Carlsberg "Curiosity" The camera pulls back from a music festival in the current age to a jazz club in the 1930s, before arriving at the scene of a Regency orchestra, and then dropping back to musicians in Ancient Rome, before a shepherd plays a flute to entertain his animals, and we finally arrive at a prehistoric gang blowing into the bottles of the advertised lager to invent music.
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Creative Agency: |
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Fold7 Ⓟ Ⓦ |
ECD: |
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David Billing |
Creative Director: |
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Rob Griffiths |
Creative Director: |
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James Hudson |
Agency Producer: |
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Sian Parker |
Film Production: |
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Magna Studios Ⓦ |
Director: |
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Sam Pilling Ⓟ Ⓦ |
Producer: |
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Lucy Gossage |
Executive Producer: |
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James Sorton |
Cinematographer: |
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Justin Brown |
Sound Recordist: |
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Jake Ashwell |
Costume Design: |
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Mr Gammon |
Editing: |
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tenthree Ⓟ Ⓦ |
Editor: |
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Ellie Johnson ♀ Ⓟ Ⓦ |
VFX: |
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Electric Theatre Collective Ⓟ Ⓦ |
VFX Lead: |
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David Philipe |
VFX Supervisor: |
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Mike Chapman |
Grade: |
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Electric Theatre Collective Ⓟ Ⓦ |
Colourist: |
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Jason Wallis |
Sound Design: |
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750MPH Ⓟ Ⓦ |
Sound Designer: |
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Sam Ashwell Ⓦ |
Music Supervision: |
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String and Tins Ⓟ Ⓦ |
Music Supervisor: |
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Adam Smyth |
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Carlsberg "Curiosity"
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St Tropez "Ashley Graham"
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CoppaFeel! "The Chest Checklist"
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Audible "Breakdown"
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Mettle "Amped Up"
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thortful "Congratulations"
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thortful "Creator"
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thortful "The Funniest Bones"
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