The daughter of Italian opera singers who emigrated to Canada when she was young, Floria Sigismondi was raised in an exceedingly artistic environment. She studied at the Ontario College of Art before beginning a career in fashion photography.
Known for her otherworldly take on modern beauty, Floria's work has made a huge impact in the world of music promos. She was granted an unusual accolade when her video for Marilyn Manson's 'The Beautiful People' has a permanent spot in the New York Museum of Modern Art. http://www.believemedia.co.uk/directors/floria-sigismondi/