FCB Inferno |
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A merger between independent creative hotshop Inferno and the London arm of global network Draftfcb, this is an agency built on the philosophy that ‘The World Needs More Interesting’. They state that striving for first class strategic and creative solutions is their guiding principle behind this philosophy; whether that's to make a brand more attention-worthy or to inspire the teams dedicated to those brands. http://www.fcbinferno.com |
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WORK: |
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Kleenex "Save the Sleeve" There might only be two shots in this commercial for Kleenex, but there's a whole lot going on. A young girl is held rapt by the television she is watching, apparently oblivious to two streams of snot emanating from her nose towards her mouth. Every parent watching will instinctively twitch with the desire to wipe her face clean. In the absence of such parental intervention, the youngster takes matters into her own hands... well, her own sleeve and then her own hands!
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Creative Agency: |
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FCB Inferno Ⓟ Ⓦ |
CCO: |
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Owen Lee |
Creative Director: |
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Ben Usher |
Creative Director: |
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Rob Farren |
Creative: |
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Ben Usher |
Creative: |
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Jonathan Thake |
Agency Producer: |
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Biba Thomas |
Director: |
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Alex Dunning Ⓟ Ⓦ (Outsider Ⓟ Ⓦ) |
Cinematographer: |
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Luke Scully |
Editor: |
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Simon Eustace |
VFX: |
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Cheat Ⓟ Ⓦ |
VFX Flame: |
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Tim Mellem |
Colourist: |
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Jonny Tully |
Sound Design: |
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No.8 Ⓟ Ⓦ |
Sound Designer: |
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James Everett |
Music Supervision: |
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Sport England "Black Girls Do Run"
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Kleenex "Grab"
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This Girl Can "With You"
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Kleenex "Save the Sleeve"
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Andrex "A Little Love Goes a Long Way"
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Premier League "30th Anniversary"
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We Are Undefeatable "Stay Active"
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Kleenex "Allergy Comfort"
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