DAVID  profiles

Emily Kai Bock

Emily Kai Bock began her career making promos for her musician friends, and came to the industry's attention after 'Oblivion' - a video she made on a shoestring budget for electronic artist Grimes - went viral. It was screened at a number of international short film festivals and still stands out for its innovative concept.

Since then, Emily has created promos for artists including Arcade Fire and Lorde. She is currently working primarily on documentaries, and her film 'A Funeral for Lightning' was included in the list of "Canada's Top Ten" shorts of 2016.

Lucozade gets something of a makeover in this new campaign. Having originally started out as the drink for poorly children, it reinvented itself as the drink of athletes... and latterly it's been going after a whole new market: the party crowd. Presumably as the more wholesome alternative to Red Bull, although these kids look like it's taken a bit more than glucose to get them so pumped up.
Creative Agency: Grey London Ⓦ
ECD: Nils Leonard
Creative Director: Darren Wright
Creative: Mike Kennedy / Pauline Ashford
Managing Partner: Sarah Jenkins
Account Manager: Alex Dousie
Account Executive: Isaac Hickinbottom
Business Team: Eve Bulley
Planner: Matt Tanter / Holly Clancey
TV Producer: Harriette Larder / Chris Green
Film Production: Somesuch Ⓟ Ⓦ
Director: Emily Kai Bock ♀ Ⓟ Ⓦ
Producer: James Waters
Cinematograper: Evan Prosofsky
Editor: Leila Sarraf
Sound Designer: Anthony Moore @ Factory Ⓦ
Unit 2
Royle Studios
41 Wenlock Road
N1 7SG
020 3487 1270
Seth Wilson
(Managing Director/Executive Producer)
Lou Hake
(Executive Producer)
Abteen Bagheri
Alejandro G Iñárritu
Alex Hulsey
Alex Lill
Alfonso Cuarón
Aoife McArdle
Armando Bó
Autumn de Wilde
Bob Harlow
Brett Morgen
Chris Sargent
Clayton Vomero
Crystal Moselle
Daniel Wolfe
Dawn Shadforth
Dear Mr Quistgaard
Dee Rees
Emily Kai Bock
Fleur Fortuné
George Belfield
Jaro Minne
Kim Gehrig
Leo Leigh
Luke & Jospeh
Max Weiland
Nick Gordon
Raine Allen-Miller
Rollo Jackson
Sam Hibbard
Steve Rogers

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