DAVID  profiles

Daniel Cohen

Not only is Daniel Cohen included on YOU ARE HERE's main roster of directors, he's part of their specialist range of food directors as well.

Schooled at Aardman, he is a highly skilled animator with a filmmaker's eye - a combination which allows him to get the most out of his elaborate creations.

His work for Birmingham's Bullring Centre is a case in point and a demonstration that he's committed to a great outcome even when working at the less glamorous end of the TVC spectrum!

WORK:
Hellmann's Mayonnaise
"So Much More"
This cute ad uses a stop-frame technique to suggest that mayonnaise can be used instead of butter to make mashed potato. The ad cleverly concentrates on the surprising news that the resulting mash has 85% less saturated fat than mash prepared with butter.
Creative Agency: Ogilvy & Mather Ⓦ
Creative: Alun Howell / Guilherme Nobrega
TV Producer: Matthew Ellingham
Film Production: HLA Ⓟ Ⓦ
Director: Daniel Cohen Ⓟ Ⓦ (Chief TV Ⓦ)
Producer: Daniel Carter
Cinematography: Simon Paul
Sound Designer: Ben Leeves @ Grand Central Ⓦ
You Are Here
Unit 12
Archer St Studios
10/11 Archer Street
London
W1D 7AZ
020 3735 6699
Jeremy Goold
(Managing Director / EP)
jeremy@youarehereuk.com
Luca Antoniazzi
07847 899041
luca@youarehereuk.com
http://www.youarehereuk.com
Directors
Alex Tiernan
Cris Mudge
Daniel Cohen
Frank & Sebastian
Helvetica
Jeroen Houben
Joe Connor
Meghann Artes
Per-Hampus
Pianina & Papace
Rupert Murray
Shan Phearon
Tom Connolly
Food Directors
Andrew Gooi
Daniel Cohen
Kevin Antoine
Marc Ingham
Moe Kafer
Managing Director
Jeremy Goold

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.