DAVID  profiles

Daniel Benmayor

Barcelonian Daniel Benmayor studied film directing, scriptwriting and advertising in his home city before completing a degree at New York University.

He worked his way to the director's chair via a series of 1st AD gigs for international stars such as Isabel Coixet, Sergi Capellas, Charlie Stebbings, and Siraj Javery.

With three feature films under his belt, including the 2015 hit Tracers, Benmayor brings a wealth of experience to his commercial work.

A big gold car catches the eye of various well-heeled young professionals in this spot for Lexus. Given that it's the automotive equivalent of those ID bracelets so beloved of middle aged men in the 80s, it's hard to imagine their glances would be at all covetous. The bland soundtrack confirms all our suspicions that the brand is gunning for mid-life-crisis types who believe that more is more.
Creative Agency: CHI&Partners Ⓦ
Director: Daniel Benmayor Ⓟ Ⓦ (The Sweetshop Ⓟ Ⓦ)
Editor: Chris Roebuck @ Cut+Run Ⓦ
The Sweetshop
13 Tottenham Mews
0207 636 1449
Spencer Dodd
(Managing Director / EP)
Morgan Whitlock
(Head of Sales and Marketing)
Alexander Brown
Amos LeBlanc
Andrew Lang
Ben Dawkins
Campbell Hooper
Damien Shatford
Daniel Benmayor
David Petch
Dylan Pharazyn
Ed St Giles
James Haworth
Joel Harmsworth
John Park
Kathi Prosser
Louis Sutherland
Mark Albiston
Melanie Bridge
Noah Conopask
Noah Marshall
Ornette Spenceley
Tore Frandsen
Youness Benali

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