DAVID  profiles

Chris Sweeney

Chris Sweeney blagged his way into a start at MTV in 2005, telling them he knew exactly what he was doing (he didn't), only to receive the response 'it doesn't matter, nobody's watching'. Chris decided to do something about that.

Since then he's become known for his subversive pop promos, and his eye-catching, layered style has rewarded him with a bunch of awards and the trust of some of the biggest pop artists of the last decade. His 'Hard Out Here' collaboration with Lily Allen has notched up 38 million hits alone.

Chris has also turned his attention to commercials, with warm, humorous spots for high-street and high-end brands alike.

http://roguefilms.co.uk/chris-sweeney/director/
WORK:
Marks & Spencer
"Back to School"
The 'back to school' market must be considered very precious by each of the retailers who supply it as they seem to raise their game year after year. Marks & Spencer's effort is particularly exuberant and as we mentioned last week, offered Rainey Kelly and director Chris Sweeney the opportunity to connect it to their sumptuous food advertising.
Creative Agency: RKCR/Y&R Ⓦ
Creative Director: Pip Bishop / Chris Hodgkiss
Senior Creative: Pip Bishop / Chris Hodgkiss
Creative: Johnny Leathers
Account Director: Eileen Cosgrove-Moloney
Senior Producer: Fiona Plumstead
TV Producer: Alex Shillingford
Film Production: Rogue Films Ⓟ Ⓦ
Director: Chris Sweeney Ⓟ Ⓦ
Sound Designer: James Clark @ Clearcut Sound
Music Supervision: Dan Neale @ Native Ⓦ
Rogue Films
2-3 Bourlet Close
Fitzrovia
London
W1W 7BQ
020 7907 1000
James Howland
(Head of Production)
0207 907 1000
james@roguefilms.co.uk
Kat Gosling
(General Enquiries)
0207 907 1000
kat@roguefilms.co.uk
http://roguefilms.co.uk
Directors
Brian Billow
Chris Sweeney
Dan Maslen
Jim Jenkins
Jonathan Klein
Jun Diaz
Kenny Herzog
Kevin Macdonald
Luis Cervero
Marcus Svanberg
Mark Jenkinson
Mark Zibert
Misha Manson-Smith
Nicholas Barker
Peyton Wilson
Pleix
Sam Brown
Sam Cadman
Simon McQuoid
Spencer Riviera
Stacy Wall
Stuart McIntyre
Tom Barbor-Might
Food Directors
Charlie Stebbings

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