DAVID  profiles

Charlie Crane

Charlie Crane is not only an award winning photographer - he's directed commercials and short films for everyone from IKEA to O2 to Subway.

Known for his stripped back style, he's recently helmed a memorable campaign for Whiskas all about the curiosity of cats.

The new campaign for Whiskas features a silver tabby whose wonder-tinged attention is transfixed by everyday items. Each time, the spell is broken when she hears a pouch of food being opened and runs off to investigate. This spot focuses on the cat as a kitten, and stands out for its quirky VO script delivered by a child. Very sweet - the more spots we see, the greater the cumulative impact.
Creative Agency: Abbott Mead Vickers BBDO Ⓦ
Creative Director: Alex Grieve / Adrian Rossi
Creative: Charlotte Adorjan / Michael Jones
Planner: Herve Hannequin
TV Producer: Tara Megson
Film Production: Knucklehead Ⓟ Ⓦ
Director: Charlie Crane Ⓟ Ⓦ
Producer: Tim Katz
Post Production: Freefolk Ⓦ
Colourist: Duncan Russell
Flame: Andy Copping
Sound Designer: Sam Ashwell @ 750MPH Ⓦ
7 Portland Mews
020 7292 7950
Claire Leaver
(Executive Producer / Sales)
Leonie Ellis
(New Business & Brand )
Ben Gregor
Charlie Crane
Daniel Barber
Finn McGough
Gary Shore
Joe Roman
Lieven van Baelen
Maceo Frost
Paola Morabito
Rob Leggatt
Siri Bunford
The Dempseys
Tomas Jonsgården
Tomas Mankovsky
Tony Barry

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