BOLD |
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When Rob Godbold decided it was time to launch his own company in 2014, he opted for the name 'Bold'. As the alternative was clearly 'God', we should probably be grateful to him for his modesty. Godbold and his fellow founders had had a long association with US company Epoch but the 2014 move established their company as having a much greater UK focus. http://boldcompany.co.uk/ |
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WORK: |
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Marshalls "Parking Lot" Christmas is a catwalk in this punchy short piece for US retailers Marshalls. With plenty of sparkle and pizazz in the snowy production design, a woman takes the parking lot by storm as she celebrates a successfully completed holiday shop. Lil' Cheescake's 'Put a Bow on it' provides an appropriately triumphant soundtrack too, eschewing carols for a more beat-driven approach.
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Creative Agency: |
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Wieden + Kennedy Ⓟ Ⓦ |
Creative Director: |
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Caleb Al-Jorani |
Creative Director: |
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Hollie Walker |
Creative: |
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Hannah Fortune ♀ Ⓟ |
Creative: |
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Chelsea Thorley ♀ Ⓟ |
Film Production: |
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BOLD Ⓟ Ⓦ |
Director: |
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Camila Zapiola ♀ Ⓟ Ⓦ |
Producer: |
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Rob Godbold |
Cinematographer: |
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Erik Wilson |
Editing: |
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tenthree Ⓟ Ⓦ |
Editor: |
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Elena De Palma ♀ Ⓟ Ⓦ |
VFX: |
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Untold Studios Ⓟ Ⓦ |
VFX Shoot S'visor: |
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Chris Mortimer |
Grade: |
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Black Kite Studios Ⓦ |
Colourist: |
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George Kyriacou |
Sound Design: |
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750MPH Ⓟ Ⓦ |
Sound Designer: |
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Sam Ashwell Ⓦ |
Sound Designer: |
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Mike Bovill Ⓦ |
Music: |
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Lil' Cheescake's 'Put a Bow on it' |
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Team Salut "WOW"
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Zurich Insurance "One Account (DC)"
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Baileys "Choir"
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Strongbow "Fancy Dress"
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Short Films "The Real St George"
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BUPA "This is Health"
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Trainline "Complicated and Expensive"
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Marshalls "Parking Lot"
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