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When Rob Godbold decided it was time to launch his own company in 2014, he opted for the name 'Bold'. As the alternative was clearly 'God', we should probably be grateful to him for his modesty. Godbold and his fellow founders had had a long association with US company Epoch but the 2014 move established their company as having a much greater UK focus. http://boldcompany.co.uk/ |
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BUPA "This is Health" With an overtaxed NHS well on the way to crumbling after decades of Tory bollocks, more people are considering private health insurance out of necessity than ever before. Bupa attempt to reframe the conversation in this pacey commercial - pitching their offer as one enabling holistic wellbeing in a timely manner, rather than resorted to out of desperation due to the whims of a ruling class that seems to want most of us dead.
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Creative Agency: |
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MullenLowe London Ⓟ Ⓦ |
CCO: |
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Nicky Bullard |
Creative Director: |
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Tom Hudson |
Creative: |
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Nina Griffiths ♀ |
Creative: |
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Charlotte Robins ♀ |
Film Production: |
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BOLD Ⓟ Ⓦ |
Director: |
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Kate McMullen Ⓦ |
Producer: |
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Rob Godbold |
Production Manager: |
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Greg Hinks |
Costume Design: |
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Natalie Caroline Wilkins |
Editing: |
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Stitch Ⓟ Ⓦ |
Editing Co Producer: |
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Angela Hart |
VFX: |
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Black Kite Studios Ⓦ |
VFX Producer: |
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Hannah Ruddleston |
Sound Design: |
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750MPH Ⓟ Ⓦ |
Sound Designer: |
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Michalis Anthis |
Audio Producer: |
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Olivia Ray |
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Team Salut "WOW"
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Zurich Insurance "One Account (DC)"
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Baileys "Choir"
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Strongbow "Fancy Dress"
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Short Films "The Real St George"
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BUPA "This is Health"
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Trainline "Complicated and Expensive"
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Marshalls "Parking Lot"
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