Born to Welsh-Japanese hippy parents, Ben decided against a career in lentil-knitting and instead embraced the world of advertising.
Lucky enough to start out as a researcher to goliaths such as Jonathan Glazer, he racked up experience on over 400 commercials and used everything he'd learned to build up his own body of work. Great casting, empathetic storytelling and visual humour are his signature strengths.
Goodfella's "The Godmother" Frozen pizza brand Goodfella's make, er, good on their name in this nicely shot commercial. Drawing on the visual language of mafia and 'made man' culture, it subverts expectations by pointing out that this pizza-focused family is very much a matriarchy. Enthusiastic production design stands out as the Godmother arrives to check on her turf.