DAVID  profiles

Árni Thor Jonsson

Icelandic born Arni Thor Jonsson is a film director and part-owner of the production house Republik with his brother (and fellow Dark Energy director) Lalli.

Arni is a highly capable and diverse visual and performance director with a particular knack for achieving both charming and authentic performances from both children and adults alike. He was previously an influential radio host in his native Iceland and still keeps up a music blog today. As well as his extensive commercial career, he's also made award-winning music videos, directing for the likes of Damien Rice and Singapore Sling.

This rhyming ad for Hilton takes a look at the different kinds of guests who stay at their hotels. Whether your passion is golf, shopping, or trying wacky new sports, the hotel chain encourages you to book directly on their site so you don't miss out on any of the fun. Referring to their guests as 'weekenders' does remind us of the Inbetweeners though... we know which gang we'd rather join.
Creative Agency: Fold7 Ⓦ
Creative Director: John Yorke
Head of TV: Lise McQuillin
TV Producer: Tom Colbeck
Film Production: Dark Energy Ⓟ Ⓦ
Director: Árni Thor Jonsson Ⓟ Ⓦ
Producer: Dominic Wilcox
Executive Producer: Matt Brown
Editor: John Mayes @ Marshall Street Editors Ⓦ
Post Production: Framestore Ⓦ
Dark Energy
3rd Floor
15 Little Portland Street
Matt Brown
(Executive Producer)
07976 257431
Seb Dean
(Head of New Business)
07904 876 798
Adam Kaleta
Andrea Kapos
Andy Margetson
Árni Thor Jonsson
Barney Cokeliss
Ben Jones
Ben Stevenson
Dave Aspinall
David Stoddart
Debbie Anzalone
Docter Twins
Emma Reynolds
Huse Monfaradi
Jamie Childs
Jenny Ash
Jess Scott-Hunter
Julie Moggan
Katie Swain
Keith Goddard
Lalli Jonsson
Lenny Dorfman
Liam & Grant
Mark Emberton
Mary-Sue Masson
Matt Carter
Phil Griffin
Pierre Barougier
Ron Scalpello
Sean Thompson
Seth Townsend
Sye Allen
Food Directors
Benedict Bannister

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