Armoury |
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An extended family of award winning creatives, directors and producers, the folk who make up the film production company Armoury are known for “pushing hard against the boundaries” of their work, ideas, and approach. They're an adaptable bunch who collaborate with agencies and brands directly but are equally happy making films from scratch. https://www.armourylondon.com |
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Current Account Switch Guarantee
"The Fish Whisperer"
This fun commercial for Switch features a man desperately wishing his pet fish was a dog. He issues it with a number of instructions but to no avail... a fish is a fish. As a metaphor for using the wrong bank, it's a stretch, but director Henry Littlechild has made the fish tank sequence so engaging that it actually works, and you are left wondering whether your bank account is a fish, when you need a dog.
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| Creative Agency: |
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House 337 Ⓦ |
| Creative Director: |
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Ross Newton |
| Creative: |
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Chico Barrera |
| Creative: |
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Diogo Abrantes |
| Agency Producer: |
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Lawrie McLintock |
| Film Production: |
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Armoury Ⓟ Ⓦ |
| Director: |
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Henry Littlechild Ⓟ Ⓦ (Dark Energy Ⓟ Ⓦ) |
| Producer: |
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James McLaughlin |
| Cinematographer: |
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Theo Garland |
| Director's Agent: |
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Dark Energy Ⓟ Ⓦ |
| Editing: |
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Gorilla Editors Ⓟ Ⓦ |
| Editor: |
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Matt Chodan |
| VFX: |
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Coffee & TV Ⓟ Ⓦ |
| Sound Design: |
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750MPH Ⓟ Ⓦ |
| Sound Designer: |
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Jake Ashwell Ⓦ |
| Audio Producer: |
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Aishah Amodu |
| Music Supervision: |
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Thirty Two Music |
| Music Supervisor: |
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Toby Slade-Baker |
| Music Supervisor: |
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Alex Lodge |
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Current Account Switch Guarantee
"The Fish Whisperer"
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NSPCC
"Forty-Five Seconds"
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Air Tasker
"Yeah"
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Habitat
"The Party"
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UK Finance
"Reach Out"
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MrQ
"Win Some, Lose Some"
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Asda George
"Uniform for the People"
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DHL
"Different"
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