DAVID  profiles

Aoife McArdle

Aoife McArdle is a writer and director from Omagh in Northern Ireland. She favours the authenticity of street casting over using trained actors, which gives her narratives centred around youth culture a genuine feel.

McArdle is known for her distinctive visuals, replete with low lighting and long, choreographed shots. She initially made her name through her work with U2, shooting 'Open Eye Signal' and 'Every Breaking Wave' for the band.

http://somesuch.co/directors/aoife-mcardle
WORK:
Toyota
"Runner"
Director Aoife McArdle's second contribution to this Winter Olympics campaign features a man on the run. Nothing can halt his progress. Charging through mist and red lights, the protagonist lists every obstacle he has overcome so far. However, a jolting coda shows his biggest challenge is well underway.
Film Production: Anonymous Content
Director: Aoife McArdle ♀ Ⓟ Ⓦ (Somesuch Ⓟ Ⓦ)
Producer: Bridgitte Pugh
Executive Producer: Nicky Barnes
Cinematographer: Adam Arkapaw
Editor: Dan Sherwen @ Final Cut
Colourist: Mark Gethin
Somesuch
Unit 2
Royle Studios
41 Wenlock Road
London
N1 7SG
020 3487 1270
Seth Wilson
(Managing Director/Executive Producer)
seth@somesuch.co
Lou Hake
(Executive Producer)
lou@somesuch.co
http://www.somesuch.co/
Directors
Abteen Bagheri
Alejandro G Iñárritu
Alex Hulsey
Alex Lill
Alfonso Cuarón
Aoife McArdle
Armando Bó
Autumn de Wilde
Bob Harlow
Brett Morgen
Chris Sargent
Clayton Vomero
Crystal Moselle
Daniel Wolfe
Dawn Shadforth
Dear Mr Quistgaard
Dee Rees
Emily Kai Bock
Fleur Fortuné
George Belfield
Jaro Minne
Kim Gehrig
Leo Leigh
Luke & Jospeh
Max Weiland
Nick Gordon
Nysu
PANTERA
Raine Allen-Miller
Rollo Jackson
Sam Hibbard
Steve Rogers
Vellas

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.