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Alma Har'el

Alma Har'el is known for narrative work that delves into the heart of imagination and creates surreal, poetic meditations on life.

Har'el has won a slew of awards for her beautifully realised work. Her documentary Bombay Beach took top prize at the Tribeca Film Festival in 2011, and her latest feature film 'LoveTrue' premiered at Tribeca to rapturous reviews in 2016.

http://lief.london/alma-harel
WORK:
Coca Cola
"The Wonder of Us"
Coca Cola's Super Bowl commercial is imbued with an inclusive sense of togetherness which - in the current political climate - is nothing short of defiant. It says something about the horrifically divisive credo of the current US President that brands like Coca Cola are providing a moral counterweight to his hatemongery.
Director: Alma Har'el ♀ Ⓟ Ⓦ (Lief Ⓟ Ⓦ)
Production Services: The Lift Ⓟ Ⓦ
Executive Producer: Melissa Culligan
Editor: Elena De Palma ♀ Ⓟ Ⓦ @ Whitehouse Post Ⓟ
Post Production: Kris Drenzek
Colourist: Adam Scott @ The Mill Ⓟ Ⓦ
Flame: Martin Karlsson
Directors
Alice Russell    Ⓦ Ⓟ ♀
Danny Sangra    Ⓦ
Eva Michon    Ⓦ Ⓟ ♀
Leonora Lonsdale    Ⓦ Ⓟ ♀
Lily Baldwin    Ⓦ Ⓟ ♀
Lola Young    Ⓦ
Natasha Khan    Ⓦ Ⓟ ♀
Savanah Leaf    Ⓦ Ⓟ ♀
UK
Adi Halfin    Ⓦ Ⓟ ♀
Alma Har'el    Ⓦ Ⓟ ♀
Elisha Smith-Leverock    Ⓦ Ⓟ ♀
Lief
Upstairs
3A Trafalgar Mews
London
E9 5JG
UK
07500 332150
Margo Mars
margo@lief.london

http://lief.london/


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