DAVID  profiles

Alma Har'el

Alma Har'el is known for narrative work that delves into the heart of imagination and creates surreal, poetic meditations on life.

Har'el has won a slew of awards for her beautifully realised work. Her documentary Bombay Beach took top prize at the Tribeca Film Festival in 2011, and her latest feature film 'LoveTrue' premiered at Tribeca to rapturous reviews in 2016.

Coca Cola
"The Wonder of Us"
Coca Cola's Super Bowl commercial is imbued with an inclusive sense of togetherness which - in the current political climate - is nothing short of defiant. It says something about the horrifically divisive credo of the current US President that brands like Coca Cola are providing a moral counterweight to his hatemongery.
Creative Agency: Wieden + Kennedy (Portland) Ⓦ
ECD: Eric Baldwin / Jason Bagley
Creative Director: Hal Curtis / Erik Fahrenkopf
Creative: Brad Trost / Becca Wadlinger
Senior Producer: Sarah Patterson
Director: Alma Har'el ♀ Ⓟ Ⓦ (Lief Ⓟ Ⓦ)
Service Company: The Lift Ⓟ Ⓦ
Executive Producer: Melissa Culligan
Editor: Elena de Palma @ Whitehouse Ⓦ
Post Production: Kris Drenzek
Colourist: Adam Scott @ The Mill (Los Angeles)
Flame: Martin Karlsson
3A Trafalgar Mews
E9 5JG
07500 332150
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Alma Har'el
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