DAVID  profiles

Ali Ali

Acclaimed Egyptian director Ali Ali is known for the quirky sense of humour he brings to projects.

Ali picked up five Cannes Lions during his ten years as a creative director with some of the industry's top agencies. He then founded Elephant, which quickly became the most awarded agency in the Middle East.

Ali has been directing full time since 2012 and has shot major campaigns for global brands including Coca Cola.

Bud Light
This Bud Light ad must have been fun to write. A knowing spoof of lofty beer commercials, Wieden+Kennedy's Adam Newby and Will Wells tackle familiar tropes in lyrical, literal fashion. It's all here: hipster beards; permit-free bonfires; and ‘attractive millennial' overkill ("even the rabbit's an eight-out-of-ten"). No beer ad would be complete without an obligatory crash zoom, either.
Creative Agency: Wieden + Kennedy Ⓦ
ECD: Tony Davidson / Iain Tait
Creative Director: Dan Norris / Ray Shaughnessy
Creative: Adam Newby / Will Wells
Group Acc Director: Nick Owen
Account Director: Will Hunt
Account Manager: Holly Baker-Cliff
Senior Planner: Andy Wright
Planner: Harriet Lowson
TV Producer: Richard Adkins
Creative Production: Danny Wallace
Film Production: Sonny London Ⓟ Ⓦ
Director: Ali Ali Ⓟ
Producer: Tim Wild
Post Production: Louise Unwin @ MPC Ⓦ
Colourist: George Kyriacou
Sound Designer: Aaron Reynolds @ Wave Ⓦ
Vocals / Music: Ned Wolfgang Kelly
Sonny London
45a Brewer Street,
W1F 9UE.
020 7734 8124
Toby Tobin
Ada Bligaard Søby
Ali Ali
Angus Wall
Fredrik Bond
Guy Manwaring
Jack Cole
Jakob Ström
James Fitzgerald
Nick Rutter
Paul Geusebroek
Vesa Manninen

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.