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Alex Haines

Alex Haines came to directing in a roundabout way - working on trawlers, moving bricks, and even working as a celebrity assistant before getting behind the camera.

His commercial work is visually bold and striking, pairing a delicate eye for detail with a voracious appetite for storytelling.

http://fatlemon.tv/creative/alex-haines/
WORK:
Lipton Tea
"Wellness"
Lipton suggest they have the perfect tea blend for every occasion, as demonstrated by this pacy ad. Whether it's dealing with the morning after the night before, jonesing for a mid-day pick-up, or easing digestion after a meal out with friends, the protagonist is shown to maintain her busy lifestyle with hefty glugs of leaf water at every opportunity.
Creative Agency: adam&eveDDB Ⓟ Ⓦ
ECD: Simon Lloyd
Creative: Sali Horsey ♀ Ⓟ Ⓦ / Zoe Nash ♀ Ⓟ Ⓦ
Agency Producer: Kreepa Laxman
Film Production: Fat Lemon Ⓟ Ⓦ
Director: Alex Haines Ⓟ Ⓦ
Producer: Josephine Gallagher
Cinematographer: Jonas Mortensen Ⓦ (Vision Ⓟ Ⓦ)
Editor: Brendan Jenkins Ⓦ @ tenthree Ⓟ Ⓦ
Colourist: Adam Clarke @ Absolute Post Ⓟ Ⓦ
Music: Hey Pachuco (cover)
Founders
Cabell Hopkins    Ⓟ
Jane Bolton    Ⓟ
Directors
2Doors    Ⓦ Ⓟ
Alex Haines    Ⓦ Ⓟ
Alex Turner    Ⓦ Ⓟ
Barry Kimber    Ⓦ
Fern Berresford    Ⓦ Ⓟ ♀
James Caddick    Ⓦ Ⓟ
Jim Owen    Ⓦ
Mike Matthews    Ⓦ Ⓟ
UK
Shimmy Ahmed    Ⓟ ♀
Shola Amoo    Ⓟ
Fat Lemon
17 Willow Street
London
EC2A 4BH
UK
020 3375 5800
Cabell Hopkins
(Executive Producer and Partner)
07584 682284
cabell@fatlemon.tv
Jane Bolton
(Executive Producer and Partner)
07768 688171
jane@fatlemon.tv

http://fatlemon.tv/


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