DAVID  profiles

Ada Bligaard Søby

Danish director Ada Bligaard Søby started her career assisting photographer Terry Richardson and documenting what she found as she motorcycled around the USA.

After four years in New York she moved back to Denmark and became a member of film maker collective Super 16. She's known for her documentary work and has also directed successful commercials for brands including the Co-Op, Interflora, and Meny.

WORK:
Co-op Supermarkets
"The Co-op Way"
The diverse casting in this film is what really stands out for us at DAVID. The Co-op have done a stellar job of showing a wide variety of human beings in their new ad; people of all ages, races, and sexualities all need ethically-sourced products 'fairly priced and just down the road'.
Creative Agency: Leo Burnett Ⓦ
Creative Director: Richard Robinson / Graham Lakeland
Board Acc Director: Matt Anderson
Senior Acc Handler: Jay Perry
Account Director: Daniel Gilliland
Film Production: Sonny London Ⓟ Ⓦ
Director: Ada Bligaard Søby ♀ Ⓟ
Producer: Tim Wild
Cinematography: Petrus Sjövik
Post Production: Glassworks Ⓦ
Sonny London
45a Brewer Street,
London,
W1F 9UE.
020 7734 8124
Toby Tobin
toby@sonnylondon.com
http://www.sonnylondon.com/
Directors
Ada Bligaard Søby
Ali Ali
Angus Wall
Fredrik Bond
Guy Manwaring
Jack Cole
Jakob Ström
James Fitzgerald
Nick Rutter
Paul Geusebroek
Vesa Manninen

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.