DAVID  profiles

Aaron Ruell

Aaron Ruell is a US-based director and photographer with an accomplished commercial career.

Having also worked as an actor - notably in the cult indie film Napoleon Dynamite - Aaron has a first-hand understanding of what it takes to draw a great performance from his cast; perfectly balancing deadpan quirkiness with pathos and poignancy.

Illinois Lottery
"Joy Someone"
Can the word 'joy' be used as a verb? Jonathan Ozer and Isabela Ferreira of Energy BBDO in Chicago certainly appear to think so and they've demonstrated this by making this ad for the Illinois lottery which urges people to 'joy someone' by buying them a scratchcard.
Director: Aaron Ruell Ⓟ Ⓦ (Biscuit Filmworks Ⓟ Ⓦ)
Cinematograper: Bob Yeoman
Editor: Matthew Woods @ Whitehouse Post (Chicago)
Biscuit Filmworks
13 Holywell Row
020 7240 9955
Hanna Bayatti
(Executive Producer)
Rupert Reynolds-Maclean
(Managing Director)
Aaron Ruell
Aaron Stoller
Andreas Nilsson
Ayse Altinok
Big Red Button
Christopher Riggert
Clay Weiner
Errol Morris
Isaiah Seret
Jeff Low
Joaquin Baca-Asay
Laerke Herthoni
Matt Devine
Matt Dilmore
Michael Downing
Noam Murro
Managing Directors
Rupert Reynolds-Maclean

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